Using car talk to sell home energy upgrades

By Elisa Wood September 29, 2010 Does the word ‘audit’ give you a warm and fuzzy feeling? Not likely. Yet it’s typically the first service an energy efficiency contractor offers to a prospect. Sometimes the audit is even free, much like the unwelcome kind we receive from the IRS. Use of words like ‘audit’ ‘retrofit’ and ‘weatherize’ turn off … [Read more...]