Strong Marketing Is Essential for Energy Efficiency Finance

By Kat Friedrich Guest Blogger, Energy Efficiency Markets January 23, 2013 Marketing is an essential ingredient for the success of energy efficiency finance. But too often, finance and efficiency experts focus on technical and financial issues and underestimate the importance of marketing. Using best practices in marketing is necessary to drive … [Read more...]

What stops banks from lending to energy efficiency projects?

By Elisa Wood November 8, 2012 Four years after the US credit market crashed, energy efficiency projects continue to struggle to secure financing. What’s the problem? A slow economy, of course. But when it comes to energy efficiency – and on-site renewable energy – the problem runs deeper. It’s not lack of interest in green energy. To the … [Read more...]