The real power behind today’s energy efficiency industry?

By Elisa Wood February 27, 2013 President Barack Obama recently pushed for increased energy efficiency in his State of the Union address. His endorsement is a plus, no argument. But it may not be the federal government that drives the industry’s next growth spurt. Increasingly, the push for clean energy seems to be more grassroots, from the city … [Read more...]

Commission Report Features Financing in Recommendations to Double U.S. Energy Efficiency

By Kat Friedrich, Clean Energy Finance Center Guest Blogger, Energy Efficiency Markets February 20, 2013 The Alliance to Save Energy’s Commission on National Energy Policy included financing as one of the central recommendations in its recent report, “Energy 2030: Doubling U.S. Energy Productivity by 2030.”  The commission consists of some of … [Read more...]

Obama and the reinvention of energy efficiency

By Elisa Wood February 13, 2012 The energy efficiency industry received a nice boost this week during President Barack Obama’s State of the Union address. Obama called for cutting energy use by half over the next 20 years. Such attention comes at a significant point in the history of the energy efficiency movement. It appears to be … [Read more...]

Energy Efficiency prospects: What to watch

By Elisa Wood February 6, 2012 Events unfolding in two US Northeast states – New York and Massachusetts – signal increased business opportunity for energy efficiency companies, green architects, lighting contractors, smart grid innovators and others in the business of saving energy. First, the energy efficiency world should keep an eye on debate … [Read more...]

Energy efficiency: Who gets it? Anybody?

By Elisa Wood January 30, 2013 It’s easy for those of us who ‘talk’ energy every day to forget that we operate in a bubble. Outside the bubble the average household is at best vaguely aware of the enormous technology revolution about to change the way each of us uses electricity. Two recent studies provide some insight into how little of our … [Read more...]

Strong Marketing Is Essential for Energy Efficiency Finance

By Kat Friedrich Guest Blogger, Energy Efficiency Markets January 23, 2013 Marketing is an essential ingredient for the success of energy efficiency finance. But too often, finance and efficiency experts focus on technical and financial issues and underestimate the importance of marketing. Using best practices in marketing is necessary to drive … [Read more...]

Saving energy and eating better

By Elisa Wood January 16, 2013 The US consumer wants food to be fresh, local and organic. But that means larger grocery bills in an economy where most people need them to be smaller. As the New York Times tells it, 20-somethings, just out of college, feel the squeeze the most. They are more intent on Whole Foods-style eating than their … [Read more...]

Energy efficiency: Big deals and new ideas

By Elisa Wood January 9, 2013 The economic premise behind energy efficiency –  that it’s cheaper to save a unit of energy than to make one – has caught on in the US.  Energy efficiency spending is up, and our energy use is declining, measured both per capita and per dollar of gross domestic product, according to government figures. So it is not … [Read more...]