Homeowners Who Invest in Energy Efficiency: The Demographics

Who are the homeowners who invest in energy efficiency, based on their demographics? It's likely not something you spend a lot of time thinking about -- which is why the answers may be surprising. The marketing firm KSV polled 1,345 homeowners in five regions of the US who represented diverse demographic segments (age, income, gender, marital … [Read more...]

Which Ethnic Group Invests Most in Energy Efficiency?

Which ethnic group invests most in energy efficiency? How to homeowners link solar and energy efficiency? Learn the answers to these questions by listening to this interview with Dave Treston, senior account planner at KSV, who give details about a recent energy efficiency study by KSV. … [Read more...]