The Wow Factor About the Value of Demand Response in Two States

J.R. Tolbert says he knew a recent report about the value of demand response in Massachusetts and Illinois would show positive benefits. But when the senior director of state policy at the Advanced Energy Economy saw the numbers in AEE's new report,"Peak Demand Reduction Strategy," he was wowed by the savings reaped in the two states."When I … [Read more...]

Not So Dynamic Future for Utility Dynamic Pricing Rate Plans

Behavioral psychologists say that we are more apt to show concern about energy – and use it prudently – if we receive regular visual clues about its cost.Think about  how Americans latch on to news about oil markets.  This isn't surprising, given the proliferation of road-side signs that constantly remind us what  gasoline costs. With … [Read more...]