Four Things California Should Consider before Rolling Out Time-of-Use Pricing

What does California need to know about time-of-use pricing before rolling out a program to 33 million people? EDF's Jane Fine explains. This summer the California Public Utilities Commission (CPUC) ordered big changes in how Californians will pay for electricity. Starting in 2019, residential customers of the big three investor-owned utilities … [Read more...]

Not So Dynamic Future for Utility Dynamic Pricing Rate Plans

Behavioral psychologists say that we are more apt to show concern about energy – and use it prudently – if we receive regular visual clues about its cost. Think about  how Americans latch on to news about oil markets.  This isn't surprising, given the proliferation of road-side signs that constantly remind us what  gasoline costs. With … [Read more...]