Lisa Cohn of Energy Efficiency Markets interviews Alex Lasky, president of Opower, about President Obama’s proposal, included in the budget, to double energy productivity through a “Race to the Top” program that would focus on energy efficiency. Benefits would include 1.3 million new jobs and slashing the cost of energy imports. Opower is a member of the Alliance to Save Energy’s Commission on National Energy Efficiency Policy.
Benefits of Obama’s Proposal to Double Energy Productivity
May 20, 2013 By
[…] follows the lead of contemporary product marketers – it personalizes the pitch, much the way OPower does for the homeowner. So rather than getting a generic flyer about utility incentives, the […]