Can Opower’s Energy Efficiency Program Fill the CFL Gap?

Utilities have an energy efficiency challenge on their hands, and Opower says it can help them solve it. Here’s the problem: Utilities, many of which are required to meet energy efficiency targets, are finding it harder and harder to meet those targets, especially now that they generally don’t get credit for handing out compact fluorescent lights … [Read more...]

Time to change habits, as well as light bulbs?

By Elisa Wood November 16, 2010 We are bombarded daily by advertisements selling us soft drinks, pharmaceuticals, cars, insurance, junk food, teeth whitener, diet programs, and on and on. But when was the last time someone tried to sell you on using more electricity? I cannot think of a single commercial that encourages us to plug-in, even … [Read more...]