Consumer Energy Behavior: Watch out Utilities, Your Customer is Changing

What is the most disruptive force utilities face? No not solar, or energy efficiency or competitive energy supply. It's you and me, the consumer. We want to take control over our energy use, and we're getting more comfortable with the technology that lets us do that. At least that's what focus groups indicated in a qualitative study on consumer … [Read more...]

Are We Wrong about Households and Energy Efficiency?

We’ve been hearing for a long time that households aren't interested in energy efficiency gadgets. Give consumers the choice between an electronic toy for the home and a smart thermostat, and they take the toy, right? Turns out, we may not give consumers enough credit. Automated devices that save energy (and money) are now the most popular … [Read more...]