Who Says You Can't Change People's Energy Behavior?

Just a few years ago the idea of changing energy behavior was viewed as quirky. The thinking was: Forget it, people ignore energy, they’re not going to remember to shut off the lights no matter how much you cajole, flatter or worry them. But companies like Opower, and a growing number of energy behaviorists, are figuring out the psychology behind … [Read more...]

Consumer Apathy and Anger About Energy Bills

Lisa Cohn of RealEnergyWriters interviews Suzanne Shelton, founder and CEO of the Shelton Group, which is a marketing and communications agency that focuses on sustainability and energy efficiency. A new study from the Shelton Group shows a decline in purchases of energy efficiency products and services by consumers. Shelton says consumers are … [Read more...]

Higher Prices and More EE To Spur EE? Part 2

Lisa Cohn of RealEnergyWriters continues her interview with Susan Mazur-Stommen, ACEEE’s Program Director for Behavior and Human Dimensions, about her new report, “Trusted Partners: Everyday Energy Efficiency Across the South.” Higher Prices and More EE To Spur EE? Part 2] Follow our podcast feed or find us on itunes. … [Read more...]

Higher Prices and More EE To Spur EE? Part 1

Lisa Cohn of RealEnergyWriters interviews Susan Mazur-Stommen, ACEEE’s Program Director for Behavior and Human Dimensions, about her new report, “Trusted Partners: Everyday Energy Efficiency Across the South.” Higher Prices and More EE To Spur EE? Part 1] Follow our podcast feed or find us on itunes. … [Read more...]

Understanding & Controlling Energy Remotely with Opower Part 2

Lisa Cohn of RealEnergyWriters continues her interview with Ogi Kavazovic, Vice President of Strategy & Marketing for Opower, which works with utilities to help their customers save energy. The company has just released a new mobile app and has saved 2 TWH for customers. The company does all this with software.   Understanding & … [Read more...]

Why isn’t the Deep South green? Or is it?

By Elisa Wood August 30, 2012 Everyone is seeking the elusive killer app that will revolutionize energy. Most expect it to be a high tech gadget, or new form of generation or a way to finally store mass quantities of electricity. Not anthropologist Susan Mazur-Stommen. She’s looking in a completely different place: inside our heads, or more … [Read more...]

Video reveals the truth about smart grid

By Elisa Wood August 1, 2012 We don’t think about energy until something goes wrong, and this week things went wrong on an historic level. As a result, the public and pundits are again focusing on the fragility of big electric grids. Ten percent of the world’s population – more than 600 million people – lost their power in India on July 31, … [Read more...]

Energy efficiency without trying (and with)

By Elisa Wood June 28, 2012 John Lennon wrote that life is what happens to you while you’re busy making other plans.  Apparently, the same is true of energy efficiency. Energy savings happen when we’re busy doing other things – Internet-based things specifically. We use email, bank online and download music not to save energy, but to make … [Read more...]

What’s undermining energy efficiency?

By Elisa Wood April 25, 2012 Exhilaration swept through the energy efficiency industry as city after city, state after state and nation after nation set aggressive energy saving goals over the last several years. But with target dates nearing in certain jurisdictions, a more sober attitude now  permeates. Some governments are asking: Are we … [Read more...]

US beats expectations saving energy

By Elisa Wood January 4, 2012 Americans tend to beat themselves up over their imperfections. We eat too much, watch too much TV and owe China too much money. Despite all of our sloth, we can feel good about one area: our progress saving energy. A report issued this week by the Institute for Electric Efficiency found that we saved enough … [Read more...]