Consumer Apathy and Anger About Energy Bills

Lisa Cohn of RealEnergyWriters interviews Suzanne Shelton, founder and CEO of the Shelton Group, which is a marketing and communications agency that focuses on sustainability and energy efficiency. A new study from the Shelton Group shows a decline in purchases of energy efficiency products and services by consumers. Shelton says consumers are … [Read more...]

Higher Prices and More EE To Spur EE? Part 2

Lisa Cohn of RealEnergyWriters continues her interview with Susan Mazur-Stommen, ACEEE’s Program Director for Behavior and Human Dimensions, about her new report, “Trusted Partners: Everyday Energy Efficiency Across the South.” Higher Prices and More EE To Spur EE? Part 2] Follow our podcast feed or find us on itunes. … [Read more...]

Strong Marketing Is Essential for Energy Efficiency Finance

By Kat Friedrich Guest Blogger, Energy Efficiency Markets January 23, 2013 Marketing is an essential ingredient for the success of energy efficiency finance. But too often, finance and efficiency experts focus on technical and financial issues and underestimate the importance of marketing. Using best practices in marketing is necessary to drive … [Read more...]

US beats expectations saving energy

By Elisa Wood January 4, 2012 Americans tend to beat themselves up over their imperfections. We eat too much, watch too much TV and owe China too much money. Despite all of our sloth, we can feel good about one area: our progress saving energy. A report issued this week by the Institute for Electric Efficiency found that we saved enough … [Read more...]

EE Important to 95% of Americans, But…

Lisa Cohn of RealEnergyWriters.com interviews Chris Hartmann, executive vice president and CEO of Rexel Holdings USA, one of the world2019s largest electrical distributors, about an international study that showed 95% of Americans consider EE an important issue. However, fewer Americans have taken action than people in Europe. What motivates … [Read more...]

What motivates consumers to use less energy part 2

Lisa Cohn of RealEnergyWriters.com interviews Susan Mazur-Stommen, director of the Behavior and Human Dimensions Program for ACEEE, about her plans to radically change our programs for motivating people to conserve energy.   What motivates consumers to use less energy part 2] … [Read more...]