Joule Assets Part I: How to Draw Investors to Energy Efficiency

Energy efficiency and money seem like the stuff of a Zen riddle.  The energy efficiency market is worth at least $900 billion.* But try to find financing for a project and no money exists. For investors it’s a problem of scale. Most building retrofit projects are too small to create attractive returns for investors. “A critical issue for … [Read more...]

Why Investors Are Wary of Energy Efficiency and What Will Boost their Confidence

  If public enthusiasm were money, the energy efficiency industry would be loaded with capital. From world leaders to celebrities to the common folk, everybody champions saving energy these days. Unfortunately, public enthusiasm isn’t what attracts money; investor confidence does. And despite all of the public support for energy … [Read more...]