Transferring Efficiency Confusion Into Sales of Efficient Light Bulbs

Want to learn how to take advantage of all those government mandates calling for energy efficient products? Read on about Batteries Plus Bulbs, a battery franchise that boosted its sales by adding efficient lighting to its offerings. Before the company added bulbs, it had a lot going for it in today’s high-tech world. The company’s stores are a … [Read more...]

What if you can’t afford LED lights?

By Elisa Wood December 4, 2012 Advanced lighting has brought us not only energy savings, but also a slew of new screw-in-a-light bulb jokes. For LEDs, it usually goes something like this: How many people does it take to screw in a LED light? One. And a roomful of deep wallets to pay for it. To be fair, the cost of LEDs (light-emitting diodes) … [Read more...]

50% more distributors selling LEDs

Lisa Cohn of RealEnergyWriters.com interviews Ted Konnerth, founder, president and CEO of Egret Consulting Group, which recently conducted a study finding that the number of lighting distributors stocking LED grew by more than 50% in less than two years.   50% more distributors selling LEDs  ] … [Read more...]

The benefits of new retrofit lighting technology

Lisa Cohn of RealEnergyWriters.com interviews Kurt Vogel, director of product development, RELIGHT at Lithonia Lighting. He discusses new advances in lighting retrofit technology and addresses when it's best to retrofit vs. choose other lighting upgrade options.   The benefits of new retrofit lighting technology ] … [Read more...]

Top 10 LED Reflector Bulbs-Efficient & Appealing Part 2

Lisa Cohn of RealEnergyWriters.com continues her interview with Adam Cooper, research manager for the Institute for Energy Efficiency, which recently identified the top ten LED reflector bulbs—the bulbs that are the most energy efficient and appealing to consumers.   Top 10 LED Reflector Bulbs-Efficient & Appealing Part 2] … [Read more...]

Top 10 LED Reflector Bulbs-Efficient & Appealing Part 1

Lisa Cohn of RealEnergyWriters.com interviews Adam Cooper, research manager for the Institute for Energy Efficiency, which recently identified the top ten LED reflector bulbs—the bulbs that are the most energy efficient and appealing to consumers.   Top 10 LED Reflector Bulbs-Efficient & Appealing Part 1] … [Read more...]

California’s Focus on Lighting As a System

Lisa Cohn of RealEnergyWriters.com interviews Zach Gentry, vice president of marketing and product management for Enlighted Inc., an energy efficiency and building information company creating networked control systems. He explains how the California Public Utilities Commission is restructuring incentives by focusing on lighting as a … [Read more...]

Safe, Efficient Light Bulbs–Not LED or CFL

Lisa Cohn of RealEnergyWriters.com interviews Scott Blackstone, CEO of Vu 1 about the company's light bulbs, which he says are more efficiant than incandescents, sager than CFLs and less expensive than LEDs. They are now being carried by Lowe's.   Safe, Efficient Light Bulbs--Not LED or CFL ] … [Read more...]

Squinting toward retirement: A boon for the lighting industry

By Elisa Wood September 14, 2011 Americans report in surveys that they are likely to retire later than expected as a result of this economic downturn that doesn’t seem to want to quit.  While that’s bad news for golf courses and Florida real estate, it helps one industry: energy efficient lighting. We are squinting, rather than sprinting toward … [Read more...]

Energy Efficiency Is So In Right Now Part II: The Delight Factor (and More Energy Puns)

Guest blog by Cara Miale Goman September 8, 2011 Last week, we looked at how the energy efficiency industry is working on its cool factor (Dare I say sex appeal?), to make clean energy more accessible to the masses. Perhaps a bikini charger doesn’t make much difference when the grid is under great strain as it was this summer; but it does get … [Read more...]