Time to change habits, as well as light bulbs?

By Elisa Wood November 16, 2010 We are bombarded daily by advertisements selling us soft drinks, pharmaceuticals, cars, insurance, junk food, teeth whitener, diet programs, and on and on. But when was the last time someone tried to sell you on using more electricity? I cannot think of a single commercial that encourages us to plug-in, even … [Read more...]

How Long Will Efficiency Be the Favored Choice?

By Elisa Wood June 26, 2008 Energy efficiency creates an odd sort of market. Nothing (lack of energy use) competes for customers against something (energy generation). There is no free lunch and even nothing, energy efficiency, costs something. But for now it is cheaper than its main competitor, the power plant. In fact, it is often three times … [Read more...]