Who are the Ubers of Energy & How do They Create Energy Brands?

Why are Duke Energy and other utilities so good at being the “Ubers of energy” and creating appealing energy brands while other energy companies are struggling to establish clear and attractive brands? In this podcast (click on the player above to listen), Fridrik Larsen, CEO of Larsen Energy Branding--likely the first CEO in the world to get a … [Read more...]