Business Suicide or Business Genius? Why NRG Energy Wants its Customers to Buy Less of its Product

NRG Energy is the largest power generation company in the United States. It makes its money – obviously – selling energy. So what’s its subsidiary, Reliant Energy, doing pushing the ThinkEco modlet, a product all about cutting back on energy use? Welcome to the new world of energy, where power companies are embracing those technologies that could … [Read more...]